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英国essay写作范文:Brand Extension of GUCCI

日期:2019年02月21日 编辑:ad200901081555315985 作者:论文网 点击次数:1844
论文价钱:150元 论文编号:lw201902211142106897 论笔墨数:2358 所属栏目:essay写作
论文地域:其余 论文语种:English 论文用处:本科课程论文 BA Termpaper
Introduction & summary 先容
品牌延长是推出新产品的一种很是风行的体例。每一年有近82%的新产品引进品牌延长。这并不奇异,由于品牌能够被用作旌旗灯号品质,并转达给花费者怪异的标记属性,为花费者和企业下降危险。另外,疏忽内部环境身分,当花费者对品牌延长停止评估时。品牌延长不是在真空中引入的,当花费者对品牌延长停止评估时,他们在良多情境身分中城市如许做。比方,在花费者行动中,比来的学习标明,由心思状况激发的长久前提能够影响花费者处置信息的体例。环境能够触发交配的花费心思也是很是频仍的。是抱负的同性恋者,比方说,在互联网上,或在电视上,都能够激活思惟交配。一样地,约会,乃至是约会网站城市激发求偶心思。现实上,按照一项查询拜访,成年人常常想到交配。特别是,年青的男女报告了他们天天思虑良多次的内在缘由。是以,本文旨在用餐厅中的古驰品牌来辨认品牌延长。
Brand extension is a very popular way to launch new products. Every year nearly 82% of the new product introductions of brand extension are introduced. This is not surprising, because the brand can be used as signal quality and to communicate to the consumer's unique symbol attribute for consumers and businesses to reduce risk. In addition, ignore the external situation elements, when consumer evaluation of brand extension. Brand extension is not introduced in vacuum; When a consumer evaluation of brand extension, they do so in a lot of situational factors. In consumer behavior, for example, recent studies suggest that the transient conditions caused by state of mind can influence how consumers process information. Circumstances can trigger mating consumer mentality is also very frequent. Is the ideal person of the opposite sex, for example, on the Internet, or on TV can activate thinking mating. Similarly, dating, or even dating web site can induce mating mentality. In fact, according to a survey, adults often think about mating. In particular, young men and women reported their external cause they think many times a day. Therefore, this article is intended to identify the brand extension with the brand Gucci in the Restaurant. 
Contextual & theoretical backgrounds
The consumer's attitude toward brand extension is an important variable in determining the expansion of the consumer acceptance. Bad attitude, once established, difficult to change and avoid may cause the consumers of the brand. As a result, it can be said the success of a marketing plan depends on the brand association in consumers, create favorable, in turn, will lead to positive affect the overall image of the product brand. Previous research has shown that consumers widely suspected of brand extension too far at the core of the brand's identity. When consumers think similar or consistent with the original brand extension products, they are more likely to be the parent brand new extension products will take an active attitude. In other words, when consumers have a positive brand attitude towards parents, higher level for an extended between the parents and the brand, consumers perceived, will lead to more positive comments.
Consumers are willing to try the brand extension of brand high trust and praise. It points out that the consumer's knowledge and belief of a strong brand can make up for low direct knowledge of brand extension, and evaluation of brand extension. In these strong brands belief seems to be many definitions of intersection and trust. It shows a strong brand extension strategy of brand trust will benefit more from less than trust rivals..................
Methodology
Discussion & recommendations
Reference list
Arifin, W. N. (2012). Random sampling and allocation using SPSS. Education In Medicine Journal, 4(1), e129-e143. doi:10.5959/eimj.v4i1.4
Foley, B 2015, 'Gucci', WWD: Women's Wear Daily, pp. 8-9, Business Source Premier, EBSCOhost, viewed 16 November 2015.
Kaur, H., &Pandit, A. (2015).Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India. Vision (09722629), 19(1), 37-48. doi:10.1177/0972262914565557
Lietz, P 2010, 'Research into questionnaire design', International Journal Of Market Research, 52, 2, pp. 249-272, Business Source Premier, EBSCOhost, viewed 16 November 2015.
Monga, A. B., &Gürhan-Canli, Z. (2012).The Influence of Mating Mind-Sets on Brand Extension Evaluation. Journal Of Marketing Research (JMR), 49(4), 581-593. doi:10.1509/jmr.09.0515
Appendix A
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